Beauty Industry

Belif Skincare & NFL’s Cooper DeJean Bring Game-Day Glow to Ulta

DeJean will host a skincare-infused fan event at Ulta Beauty in Cherry Hill, NJ.

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By: Rachel Klemovitch

Assistant Editor

Belif, a K-Beauty skincare brand owned by LGH&H, is teaming up with rising NFL star Cooper DeJean of the Philadelphia Eagles for an exclusive fan event at Ulta Beauty in Cherry Hill, NJ, on July 20th, 2025.

Jamie Jung, belif Brand Manager, said, 

“We’re thrilled to collaborate with Cooper, someone who not only embodies the spirit of belif but brings a new, authentic energy to skincare. His influence combined with Ulta Beauty’s reach, creates a powerful moment for us to welcome more people into the belif family.”

Guests can experience one-on-one skincare consultations with belif skin experts as well as receive exclusive gifts with purchase, including a custom belif x Cooper DeJean jersey. 

There will also be a Cooper DeJean meet & greet and photo opportunities with DeJean and belif’s “Chok Chok” mascot. 

To attend, customers must RSVP through Eventbrite with a pre-paid registration fee. 

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